Since your background is INB, you got a job offer to be a Business Development Executive at a well-structured multinational corporation (ABC corporation). This company is very good at doing marketing in traditional platforms. But due to the digital trend, they are planning to stay vibrant on different online platforms. Your CEO asked you to create an outline of (e-marketing) plan intended to implement the (e-marketing) strategy

Answers

Answer 1

As a Business Development Executive at ABC Corporation, an e-marketing plan is essential to adapt to the digital trend and stay vibrant on various online platforms. The e-marketing plan will outline the strategy to effectively reach and engage with potential customers through digital channels.

1. Situation Analysis: Assess the current online presence and digital marketing efforts of the company, analyzing the strengths, weaknesses, opportunities, and threats (SWOT).

2. Objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for the e-marketing plan, such as increasing website traffic, boosting online sales, or improving social media engagement.

3. Target Market: Identify and segment the target audience based on demographics, psychographics, and online behavior to better understand their preferences and needs.

4. Digital Channels: Choose the appropriate digital platforms to connect with the target audience, including social media, email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing.

5. Content Strategy: Develop engaging and valuable content tailored to the target audience to attract, inform, and convert them into customers. This includes blog posts, videos, infographics, and social media posts.

6. Budget Allocation: Allocate the marketing budget to the chosen digital channels, taking into account the resources required for content creation, advertising, and analytics.

7. Monitoring and Measurement: Implement analytics tools to track the performance of the e-marketing plan, analyzing key performance indicators (KPIs) such as click-through rates, conversions, and return on investment (ROI).

8. Optimization and Improvement: Use the data gathered from monitoring to adjust and improve the e-marketing plan, focusing on the most effective strategies and tactics.

By implementing this e-marketing plan, ABC Corporation can leverage the power of digital channels to reach a wider audience, engage with potential customers, and drive business growth.

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Related Questions

dufner co. issued 16-year bonds one year ago at a coupon rate of 7.7 percent. the bonds make semiannual payments. if the ytm on these bonds is 5.4 percent, what is the current dollar price assuming a par value of $1,000?

Answers

The current price of the bond will be $1,084.99.

Calculation :-

Information given

Future value = $1,000 x par value16 years times two equals 32 semi-annual intervals.Coupon rate=6.2%/2=3.1%Payment with coupons: 0.0310*1,000 = $31Yield to maturity = 5.4%/2 = 2.70 percent per two years

The present value is determined to determine the bond's current price.

By entering the following into a financial calculator, the present value may be calculated:

FV= 1,000N= 32PMT= 31I/Y= 2.70

To calculate the present value, press the PV key and CPT together.

The result is 1,084.99 dollars.

Therefore, 1,084.99 dollars is the current price.

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Why is integrity important in your personal life

Answers

Answer:

personally  (in the stands of being you) . Intergrity is important to me because it helps us to be able to trust one another academically and professionally. Intergrity helps keep one another accountable. When we use integrity we are being honest with outselfs and others. Hope this helps let me know :)

Explanation:

Which is an example of a small business showing social responsibility to individuals within the company?
A. starting an office recycling program
B. developing sustainable business practice
C. donating money to local organizations
D. allowing employees to work from home

Answers

Starting an office recycling program, developing sustainable business practice and donating money to local organizations are examples of a small business showing social responsibility to individuals within the company.

Company have a social responsibility to the communities in which they operate. This includes ensuring that they are good corporate citizens, providing support for local causes and charities, and protecting the environment.

Sustainable business is a term that is often used to describe businesses that are environmentally friendly or that have a positive social impact.

Hence, the correct options are "A, B & C".

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THIS IS TIMED!!
Which tasks are typical for someone working in Buying and Merchandising? Select all that apply.

a. analyzing a product's supply chain

b. setting up products on shelves, displays, and storage areas

c. hiring, training, and supervising workers

d. analyzing customers' needs and problems, and identifying solutions

e. arranging news media interviews

f. packing products for customers to take out

g. writing press releases and delivering speeches to groups of people

Answers

Answer:

I think B,D,E

Explanation:

Typical Buying and Merchandising activities include hiring, training, and overseeing employees, assessing consumers' wants and issues, developing solutions, and organizing news media interviews. Thus, option B, D and E are correct.

What is merchandising?

Merchandising is defined as any activity that aids in the selling of items to retail customers. At the retail level, merchandising refers to the imaginative presentation of things for sale in order to attract buyers to acquire additional items or products.

Hiring, training, and supervising staff are typical Buying and Merchandising operations, as are analyzing customer demands and challenges, devising solutions, and coordinating news media interviews.

Therefore, option B, D and E are correct.

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I need help bruh. Prereading activities include A. concept mapping B. discussion C. Questioning D. all of these​

Answers

All of these
Explanation

Answer:

D  

All of these

Explanation:

All taxpayers can make tax payments using a direct debit from their bank account.

True
False

Answers

Answer:

false

Explanation:

Identify each economic characteristic listed as either inflation or recession.
1. businesses expand
2. borrowing is easy
3. production cutbacks
4. consumers spend more
5. unemployment increases

Answers

There are numerous indicators of a recession or inflation inthe society.

Which of these are examples?

Business expand is example of inflation. Borrowing is simple is an example of a recession. Reductions in production are an example of a recession. Inflationary consumer spending increases . Unemployment rises as the recession deepens.

A recession is defined as a significant drop in economic activity that spreads across the economy and is typically visible in production, employment, and other indicators.

Inflation is defined as an increase in a country's overall price level of goods and services. Because when general price level rises, each currency note purchases fewer products and services; thus, inflation coincides to a loss in the purchasing power of money.

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if we wanted to talk about the long-run capital structure at which theriot tech ultimately wants to operate, we’d be talking about which capital structure, adam?

Answers

if we wanted to talk about the long-run capital structure at which Theriot tech ultimately wants to operate, we’d be talking about debt and equity mix capital structure.

Capital structure is the specific blend of debt and equity that a company uses to finance its operations and growth. Debt consists of espoused plutocrat that must be repaid, frequently with interest, while equity represents power stakes in the company. The debt- to- equity( D/ E) rate is a generally used measure of a company's capital structure and can give sapience into its position of threat. A company with a high proportion of debt in its capital structure may be considered unsafe for investors, but may also have lesser eventuality for growth.

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Help please!!!!!!!!!!!!

Help please!!!!!!!!!!!!

Answers

A tangible item such as a smartphone contains multiple intellectual property elements that are crucial in protecting the company's interests and ensuring the item's success in the market.

How to describe a tangible intellectual property?

A smartphone is a tangible item that contains several intellectual property elements. First, it may contain patented technology, such as its camera or fingerprint scanner, which are protected by exclusive rights granted by the government.

Second, it may bear a trademark, which is a word, symbol, or design that identifies and distinguishes the product from others. The trademark may include the company's logo or the name of the smartphone model. Third, it may contain copyrighted software, such as the operating system or pre-installed apps, which are protected by the copyright laws.

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isabella’s landlord has included a clause in the rental contract that makes it possible for him to increase isabella’s monthly rent if taxes on the property go up. which clause was included in the contract?

Answers

Answer:

Escalator clause

Explanation:

what are the building blocks of a personality select all that apply A. emotional qualities B, ethnic identity

Answers

Answer:

A

Explanation:Bcause ethnic identity should not determine youre personality. Many peoplefrom the same ethic identity may have different personalities.

Answer:

emotional qualities, ways of behaving

Explanation:

correct on quick check.

How does exercising help you become more creative? A. It helps you to be less rigid in your thinking. B. It helps you to be open-minded. C. It increases your ability to think on your feet. D. It reduces stress.

Answers

Answer: It reduces stress

Explanation:

Which of the following is an example of an e-commerce security concern?
A. Making sure products mailed to consumers are not damaged
OB. Keeping online payments and information secure
C. Ensuring that products are safe for consumers to use
D. Educating consumers about their market options
SUBMIT

Answers

Keeping online payments and information secure is an example of an e-commerce security concern.

What is e-commerce?

E-commerce refers to buying and selling of products and services that take online through the web rather than physical activities of trade which occurs offline, hence, we are concerned with any breach of a firm's information technology security architecture , which means that making sure the products mailed are not damaged is not a concern because mailing does not happen online, the products need to be physically delivered,

Besides, online payments security is the most essential issue to  keep abreast in e-commerce, any client whose debit or credit card is compromised would return to the store and would take legal actions against the e-commerce store, safety of payment is key,

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List one type of appropriate workplace verbal communication

Answers

Answer:

Explanation:

Call centers are the appropriate workplace verbal communication

In a manufacturing company as many as 100 labourers are working in the production department.
Eight specialists have been appointee to look after their work to issue command to them and to listen
to their complaints. They give advice to the labourers on different issues relating to their work.
Which principle of management is being ignored and which technique of scientific management is
being followed in this case?​

Answers

Answer:

On one hand, the principle of management which is being ignored in this case is that of Unity of Command.

Explanation:

The principle of Unity of Command stipulates all staff or employee, for sakes of clarity and avoidance of confusion, an abiguity, should take instructions from only one boss or line manager.

On the other hand, the principle of management that is being followed in the above case is that of Taylors Functional Foremanship.

The practice of this technique requires that planning and execution be seperated according to areas of specialisation. Specialisation is the primary logic or argument in the Taylors Functional Foremanship principle. Taylors advocates that each foreman needs to be highly proficient, possess special know-how and be capable of directing the staff with high exuberance and tact.

Cheers!

How far do most developers push their databases in normalization?
O to the first normal form
O to the second normal form
O to the third normal form
O to the fourth normal form

Answers

Answer:

c

Explanation:

Which of the following statements about stocks is TRUE?
A stock is a type of savings account that pays interest based on current interest rates in the money market.
A stock is a share of ownership in a company.
A stock is a type of investment that invests in a mix of different types of investments.
A stock is a type of debt investment that acts like a loan.

Answers

Answer:

number 2

Explanation:

stock is a share of ownership in a company

The statement about stocks is TRUE A stock is a share of ownership in a company. Thus the correct option is 2.

What is stock?

A stock is referred to as a kind of ownership of certain items. When an individual holds stocks or shares in the market they are entitled as a stockholder or shareholder and liable for some dividend.

A significant positive link exists between beta and returns when there are positive worldwide profits, and a large negative correlation exists when there are negative global excess returns.

An individual buying the stock is referred to as Stockholder who earns a great profit when the purchased stocks seek growth in the market and this will helps the economy to grow side by side.

Therefore, option 2  A stock is a share of ownership in a company is appropriate.

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After completing the Gantt chart, Daniel assigned different levels of responsibility to members of the project team, and to some of the project stakeholders. He noted that the web development team understood that the blog would be edited by another department and the marketing team would provide them with feedback on color choices for the blog web page.
In Daniel's RACI, the website development team is listed as __________ for the blog editing process, and the marketing team is listed as __________ for the blog webpage creation.

Answers

In Daniel's RACI, the website development team is listed as "Consulted" for the blog editing process, and the marketing team is listed as "Responsible" for the blog webpage creation.

After completing the Gantt chart, Daniel assigns different levels of responsibility to various members of the project team and stakeholders.

He notes that the web development team is aware that the blog will be edited by another department.

The marketing team will provide feedback on color choices for the blog webpage to the web development team.

Based on these responsibilities, Daniel creates the RACI matrix.

In the RACI matrix, the website development team is listed as "Consulted" (C) for the blog editing process. This means that they are providing input and have a say in the process, but they are not ultimately responsible for editing the blog.

The marketing team is listed as "Responsible" (R) for the blog webpage creation in the RACI matrix. This means that they are the ones who have to ensure that the blog webpage is created, and they are responsible for making decisions related to the webpage, such as color choices..In Daniel's RACI, the website development team is listed as accountable for the blog editing process, and the marketing team is listed as consulted for the blog webpage creation.RACI stands for Responsible, Accountable, Consulted, and Informed. It is a tool used to clarify the roles and responsibilities of each team member and stakeholder in a project. The responsible person is responsible for completing the task. The accountable person is accountable for the overall success of the task. The consulted person provides input into the task. The informed person is informed about the task but is not directly involved in completing it.

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How's everyone's day? explain please

Answers

Answer:

You're asking how the people in a particular place or environment you are in on how their life was that day whether it was fun exciting sad or gloomy etc.

Answer:

I'm doing fin-e, just s-ad because I ca-n't get the New Toon Meo-wscles sk-in from fort-nite because my P-s4 br-oke and Now I ca-n't get the bundle which is at a good price. I wish I could get it.

Explanation:

hello , What are three common tools for qualitative research in business and marketing?

Answers

Answer:

they would be in-depth interviews, focus group discussions and observation over data

Explanation:

Hope this helps, please rate and mark as brainlest :)

Why do monopolies and oligopolies benefit producers over consumers?.

Answers

Answer:

Few Producers can generally control prices.

Explanation:

Monopolies and Oligopolies are structures where few generally control things. I also got the question right :)

The following is the adjusted trial balance for Stockton Company. Stockton Company Adjusted Trial Balance December 31 Cash 5,682 Accounts Receivable 2,595 Prepaid Expenses 782 Equipment 13,432 Accumulated Depreciation Accounts Payable Notes Payable Common Stock Retained Earnings Dividends Fees Earned Wages Expense Rent Expense Utilities Expense Depreciation Expense Miscellaneous Expense 1,000 2,643 892 332 218 111 9,157 1,477 5,738 1,000 2,594 7,721 Utilities Expense Depreciation Expense Miscellaneous Expense Totals Determine the current assets. a. $27,687 Ob. $3,594 Oc. $9,059 Od. $13,334 332 218 111 27,687 27,687

Answers

To determine the current assets, we need to identify the accounts that fall under the category of current assets in the adjusted trial balance. the current assets for Stockton Company based on the provided adjusted trial balance are $9,059. The Correct option is C

In this case, the current assets would typically include Cash, Accounts Receivable, and Prepaid Expenses.

From the given adjusted trial balance, the amounts for these accounts are as follows:

Cash: $5,682

Accounts Receivable: $2,595

Prepaid Expenses: $782

To calculate the current assets, we add up these amounts:

$5,682 (Cash) + $2,595 (Accounts Receivable) + $782 (Prepaid Expenses) = $9,059

Therefore, the current assets for Stockton Company based on the provided adjusted trial balance are $9,059. The Correct option is C

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As long as you have great service, it doesn’t really matter what the exterior of the building looks like.

true or false

Answers

Answer:

false

Explanation:

The look of the exterior of a house does matter because it is what someone first sees when looking at the building so it does matter a lot actually.

Good day to you!

The economic entity assumption states that economic events can be identified with a particular unit of accountability. Group of answer choices True False

Answers

True. The economic entity assumption is a fundamental accounting principle that states that economic events can be identified with a particular unit of accountability, such as a business or an individual. This means that the financial statements of an entity should only include transactions and events that relate to that entity and not to any other entity or individual.

For example, if a business owner uses their personal funds to purchase goods for the business, this transaction should not be included in the financial statements of the business as it does not relate to the business as a separate entity. The economic entity assumption ensures that financial statements provide accurate and relevant information about the financial position and performance of an entity.


The economic entity assumption states that economic events can be identified with a particular unit of accountability. This statement is true. The economic entity assumption is a fundamental accounting principle that requires businesses to be treated as separate entities from their owners, which allows for clear and accurate financial reporting.

By treating businesses as distinct economic entities, financial activities, and transactions can be tracked and measured independently from the personal activities of the business owners or other unrelated organizations. This principle ensures that financial statements and records are reliable, consistent, and useful for decision-making purposes.

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what statement best illustrates an example of economic specialist

Answers

The statement that best illustrates an example of economic specialization is "A business focuses on producing screens for phones instead of manufacturing the entire phone.
The statement that best illustrates an example of economic specialization is "A business focuses on producing screens for phones instead of manufacturing the entire phone."

if an industry is in long run competitive equilibrium and experiences a derease in demand then as a result the equilirbrium price will

Answers

If an industry is in long-run competitive equilibrium and experiences a decrease in demand, then as a result, the equilibrium price will fall, which will cause the representative firm's marginal cost curve to shift downward, and some firms will exit the industry.

In a long-run competitive equilibrium, the industry is characterized by firms earning zero economic profit. This means that the price is equal to the average total cost (ATC) of production for the representative firm.

If there is a decrease in demand for the industry's product, the equilibrium price will fall. This is because the reduced demand leads to a surplus of goods in the market, putting downward pressure on prices.

As the equilibrium price falls, the representative firm's marginal cost curve remains unchanged, as it is determined by the firm's production costs. However, the average total cost curve (ATC) shifts downward, reflecting the lower price level.

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The complete question is:

If an industry is in long-run competitive equilibrium and experiences a decrease in demand, then as a result the equilibrium price will __________, which will cause the representative firm's __________ curve to shift downward and some firms will __________ the industry.

rise; marginal cost; enter

fall; marginal cost; enter

rise; marginal revenue; enter

fall; demand; exit

fall; marginal cost; exit.

According to the Taylor Principle,
The Fed should decrease interest rates by 1.5* the increased rate of inflation
The Fed should decrease interest rates by 0.5 times the GDP gap
The Fed should increase interest rates by 2 times the GDP gap deficit
The Fed should increase interest rates by 1.5 times the increased rate of inflation

Answers

According to the Taylor Principle, the Fed should increase interest rates by 1.5 times the increased rate of inflation. Therefore, the correct option is D.

The Taylor principle is an economic theory that suggests how a central bank should adjust nominal interest rates in response to inflation. It was introduced by economist John Taylor and has since become a well-known benchmark for policymakers.According to the Taylor Principle, if inflation increases by 1%, the central bank should increase nominal interest rates by more than 1% in order to maintain real interest rates and prevent the economy from overheating.This is because, in the long run, interest rates should exceed inflation rates to prevent inflationary pressures and to ensure that the economy remains stable.

If the interest rate does not increase enough, inflation expectations may continue to rise, which can lead to further inflation and an economic boom.The Taylor principle can also be used in reverse. If inflation falls, the central bank should decrease nominal interest rates by less than the decrease in inflation to keep real interest rates stable, which can help stabilize the economy and prevent a recession.

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____ will work extreme hours and expect their subordinates to do the same.
a) The Natural
b) The Politician
c) The Micromanager
d) The Workaholic

Answers

The Workaholic will work extreme hours and expect their subordinates to do the same. Option D is the correct answer.

The term "workaholic" typically refers to an individual who is excessively dedicated to their work and spends long hours at the office or working from home. They often prioritize work over other aspects of their life, such as family, friends, and hobbies.

As a result, workaholics may expect their subordinates to adopt a similar work ethic and put in long hours, even if it's not necessary or healthy. They may also struggle to delegate tasks or trust others to complete work to their standards, leading to micromanagement tendencies.

Thus, option D is the correct answer.

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A virus is spreading around brookfield. At the moment, 685 people are infected. If the virus is spreading at a rate of 13% each day, how many people in all will have caught the virus in 3 days?.

Answers

A virus is spreading around brookfield. 988.38  people in all will have caught the virus in 3 days

Formulate :

by using the formula = 685 × ( 1+ 13 % )³

     988.38

What kind of business is Brookfield?

One of the largest alternative asset managers in the world, Brookfield Asset Management employs Brookfield Properties to develop and manage real estate investments.

Is Brookfield Asset Management a trustworthy business?

Based on over 343 anonymous employee reviews, Brookfield Asset Management received a score of 3.8 out of 5. Eighty percent of employees have a positive outlook on the company, and seventy percent of them would recommend working at Brookfield Asset Management to a friend.

With over US$725 billion in assets under management in 2022, Brookfield Corporation, a multinational corporation based in Canada, is one of the largest alternative investment management companies in the world. It focuses on investments with direct control in real estate, infrastructure, renewable energy, credit, and private equity.

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According to the video, some workers who work for themselves, such as Actors, Musicians, or Writers, may have what
sort of worker represent them to potential customers?
O an Agent
O a Headhunter
an Employer
a Mentor

Answers

Answer:

an Agent

Explanation:

just answered it and got correct

Answer: Agent

Explanation: just got it right on edge

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Use the In key on your calculator to estimate the logarithm. In 85 Round your answer to the nearest thousandth. Please Help I will really appreciate it Write the number 2.024 10-3 in standard form.a. 0.0002024b. 0.02024c. 0.002024d. 2,024 If the architect insisted on having more glass than the prescriptive percentage guidelines in ASHRAE Std. 90.1, what issues should he explain to the owner? List possible pros and cons HELP BRAINLIEST............ Select the appropriate push/pull factor for European Immigration.A. Religious persecutionB. Economic opportunityC.Chance at a better lifeD. FamineE. Widespread poverty The world's commercial catch of 'wild-caught fish reached its maximum about what year? al 1980 1970 1950 2000 el 2020 Question 15 Where is the largest od find in the United States? a Prudhoe Bay, Alaska bl Gulf of Mexico Alaska d) Georges Bank in acidic solution, soaps will undergo the reaction shown above. explain how this would affect the ability of soap to act as a cleaning agent in acidic water. 2. record the transactions, assuming clothing frontiers has either $1 par value or $1 stated value common stock. what happened to the infinity stones after endgame Write the multiplication table for Z3[x]/(x^2-x) any help? i dont seem to understand which radius of circle is. What real-world applications depend on the relationship between distance, average speed, and time? According to radical feminism, the root cause of crimes comes from _______________________ Why might it be said that the colonial period created both benefits and problems for East Africa? Explain your answer. please help. How do you work out area Grade 6? A coin will be tossed three times, and each toss will be recorded as heads (H) or tails (7). Give the sample space describing all possible outcomes. Then give all of the outcomes for the event that the second toss is heads. Use the format HTH to mean that the first toss is heads, the second is tails, and the third is heads. If there is more than one element in the set, separate them with commas. Sample space: Event that the second toss is heads: 0 ? 3. Use deductive reasoning to prove the following statements.a) The sum of any three consecutive even numbers is divisible by six.Let in the first even number2n+2: the second even number2n +4: the thirdeven numberb) The sum of any three odd numbers is an odd number.Let 2rn -1 = the first odd numberLet 2m- 1 = the second odd numberLet 2p-1 = the third odd numberc) a product of any two odd numbers is an odd number.d) the difference of the sequence of two consecutive even numbers is divisible by four estimate the solution of the equation to the nearest while number 7.8 n = 38.2n35n30n30n20n25 An article is sold for Rs.150 at a gain. Had it been sold for Rs.135 there would have been a loss equal to 50% of the original gain. Find the cost price of the article.