Online games, content communities, and collaborative projects are a few examples of social media.
What is social media?Social media are interactive media platforms that make it easier to create and share content through online communities and networks, including information, ideas, interests, and other kinds of expression. Despite difficulties in defining social media due to the range of standalone and integrated social media services currently offered, there are certain common characteristics:
The lifeblood of social media is user-generated content, which includes written postings or comments, digital photographs or videos, and statistics from all online interactions.
For the website or app, users build service-specific profiles that are created and maintained by the social media company.
By linking a user's profile with those of other people or groups, social media aids in the growth of online social networks.
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How are business plans used in health care? Check all that apply.
-identifying a consumer market
-establishing goals and objectives
-comparing prices of medical equipment
-calculating a company's cash flow
-figuring out the business's purpose
Answer:
identifying a consumer market
comparing prices of medical equipment
calculating a company's cash flow
Answer:
Establishing goals and objectives
Figuring out the business’s purpose
Explanation:
I got it correct ;)
Banks do not hold a lot of their assets in the form of cash mainly because of:
a. regulation.
b. the fear of being robbed.
c. the opportunity cost of holding cash, cash does not earn interest.
d. it can encourage employee theft.
Banks do not hold a lot of their assets in the form of cash mainly because of the opportunity cost of holding cash, cash does not earn interest. The correct option is C.
Opportunity costs are the possible advantages that a person, investor, or company forgoes while deciding between two options. It is necessary to weigh the advantages and disadvantages of each choice offered in order to correctly assess opportunity costs.
The interest that could have been made if the cash had been used to buy bonds instead is the opportunity cost of keeping any money balance.
Therefore, due to the opportunity cost of holding cash and cash does not earn interest banks does nor prefer to hold a lot of their assets in the form of cash .
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The accounts receivable balance for Renue Spa at December 31, Year 1 , was $80,000. Also on that date, the balance in the Allowance for Doubtful Accounts was $2,100. Total retained earnings at the end of Year 1 was $77,900. During Year 2,$2,400 of accounts receivable were written off as uncollecuble. In addition, Renue unexpectedly collected $170 of receivables that had been written off in a previous accounting period Services provided on account during Year 2 were $220,000, and cash collections from receivables were \$222.018. Uncollectible accounts expense was estimated to be 1 percent of the sales on account for the period.
The ending balance in the Allowance for Doubtful Accounts at the end of Year 2 is $2,130.
In Year 1, the accounts receivable balance for Renue Spa was $80,000, and the balance in the Allowance for Doubtful Accounts was $2,100. The total retained earnings at the end of Year 1 was $77,900.
During Year 2, $2,400 of accounts receivable were written off as uncollectible. Renue also collected $170 of receivables that had been written off in a previous accounting period.
Services provided on account during Year 2 were $220,000, and cash collections from receivables were $222,018.
To calculate the uncollectible accounts expense for Year 2, we need to find 1% of the sales on account. 1% of $220,000 is $2,200.
To determine the ending balance in the Allowance for Doubtful Accounts, we subtract the previous balance of $2,100, add the uncollectible accounts expense of $2,200, and subtract the collections from previously written off receivables of $170.
$2,100 - $170 + $2,200 = $2,130.
Therefore, the ending balance in the Allowance for Doubtful Accounts at the end of Year 2 is $2,130.
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a person places $1,000 in an investment that is considered a tax shelter. because it is a tax shelter the person can expect
When a person places $1,000 in an investment that is considered a tax shelter, there are several benefits that they can expect. First and foremost, tax shelters allow individuals to reduce their taxable income, which can result in significant tax savings.
This is because contributions to tax-sheltered investments are typically made before taxes are applied, allowing investors to defer taxes until a later date. Additionally, tax shelters can also provide a way to earn tax-free income, as long as the investments remain within the shelter. This can be particularly beneficial for individuals who are in a higher tax bracket, as it can help them to minimize their overall tax liability. Overall, investing in tax shelters can be a smart financial move for many individuals, as it can provide both short-term and long-term tax benefits that can help them to maximize their returns and minimize their tax burden.
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The Town of Red Herring issued $70,000 of purchase orders. Assume that when all orders were received, the actual cost was $69,000. How much would be recorded as expenditures when the purchase orders were issued
The $69,000 actual cost would be recorded as expenditures when the goods or services are received and the Town of Red Herring makes payment for them.
In this case, the Town of Red Herring issued $70,000 of purchase orders, but the actual cost of the goods or services received was $69,000. Therefore, when the purchase orders were issued, the amount recorded as expenditures would be $0.
The $69,000 actual cost would be recorded as expenditures when the goods or services are received and the Town of Red Herring makes payment for them. Until that point, the purchase orders represent a liability but not an expenditure.The expenditure is recorded when the goods or services associated with the purchase orders are received.
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to what extent do you think the 'big four' supermarkets should change their strategies and adopt the discounter model?
The major four grocery chains are known as the "Big 4," with Tesco, Sainsbury's, Asda, and Morrisons maintaining their dominance for many years.
What changes should be brought by the big four?Discounters have been expanding their market share, and by 2020 this is predicted to increase. If the big four don't alter their strategy, they risk losing ground. When it comes to net profit margin, the discounter model appears to be more efficient.
The major four Especially if profitability is the primary emphasis of business objectives, you might wish to adopt some components of the method, such as having some discount lines, concentrating on smaller product lines, becoming leaner, and reducing administrative costs.
Depending on how they perceive their own strengths and shortcomings as well as the chances and challenges that lie ahead, they may come to different conclusions.
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in the late 1970s, the united states experienced a productivity slowdown that decreased the marginal product capital. this caused:
Diminishing the marginal product of capital best describes the impact on the marginal product of capital of the productivity recession of the late 1970s in the United States. Here option B is the correct answer.
The marginal product of capital (MPC) refers to the additional output that is produced by increasing the amount of capital in the production process while holding other factors constant. The slowdown in productivity meant that the increase in capital no longer resulted in a proportional increase in output, leading to a decrease in MPC.
The productivity slowdown was caused by a number of factors, including a decrease in research and development, slower technological innovation, and a decline in the quality of education and training for workers. These factors led to a decrease in the efficiency of capital and a decline in the returns on investment, causing a decrease in MPC.
The decrease in MPC had significant economic consequences, as it lowered the incentive for firms to invest in capital and led to a decrease in economic growth. It also contributed to the stagnation of real wages and the decline in living standards for many Americans.
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Complete question:
Which of the following best describes the effect of the late 1970s productivity slowdown in the United States on the marginal product of capital?
A. Increased the marginal product of capital
B. Decreased the marginal product of capital
C. Had no effect on the marginal product of capital
D. Caused the marginal product of capital to remain constant
During the interview process with both companies, Justin learns something about a new product that Big Box Co. Is producing that will directly compete with Hope Springs. Because Justin learned about the ethics of and what is unethical, he will not share this information during his interview with Hope Springs.
Answer:
Ethics of Competition
Explanation:
Justin Justin learned about the ethics of competition, which implies that he does not disclose what he knows even if it is not in favour of Hope Springs because competition allows for such concealment of information.
Remember, a major facet of the"ethics of competition" is that it allows for freedom, so Big Box Co. has the freedom to produce any new product that would give her greater advantages.
Ethics in the organization have an important role in the marketing of the organization and the employee's ethics are responsible for the company's work. The organization's ethics helps in evaluating the stake of the company in the market.
The ethics learned by Justin helps him maintain the principle of both the companies. The sharing of information from Justin's end will deteriorate his employee's ethics, and his chances of being selected for the company's position may reduce.
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THESE ANSWQERS I AM ASKING RE ALL CORRECT., THESE ARE FOR YOU
The steps in an indirect message include which of these? *
4/4
The buffer
The apology
The Rationale
A good will attempt
The bad news
In an indirect message, the actual bad news should be given in which paragraph? *
1/1
First
Second
Third
Fourth
Make sure your entire message is as negative as possible so you don't give the person receiving the message mixed signals. *
1/1
True
False
When providing reasons for the bad news, which of the following are things you need to consider? *
2/2
What date will you deliver the bad news?
Who is the message intended for?
How severe is the message?
Will giving the bad news cause problems for you?
When giving an explanation for the bad news, which of these are things should you NOT do? *
1/1
Explain company policy
Be as vague as possible
Give the complete explanation before the bad news, don't split it.
Be clear and logical
Severe or life-changing bad news should be given face-to-face. *
1/1
True
False
Which of the following is the best wording to use in a bad news message? *
1/1
We regret that the beds have failed and will be discontinued and recalled but we will not be taking the beds back or replacing the beds.
The beds have been discontinued and recalled but there will be no returns accepted or replacements offered.
Unfortunately, the beds will be discontinued and recalled with no refunds, returns or replacements offered.
The beds have been discontinued and recalled and we are unable to offer refunds, returns or replacements.
Offering a coupon or some other alternative might help cushion bad news for customers and keep good will for the company. *
1/1
True
False
Repeat the bad news in your closing to be sure the message was received. *
1/1
True
False
In giving the bad news, make sure you mention all the impacts to the company. *
1/1
True
False
If there are benefits to the reader/receiver of the bad news message, mestion them but do NOT make any up. *
1/1
True
False
Answer:
number 1
The buffer The Rationale, A good will attempt, and the bad news.
Number 2= Second
Number 3= False
Number 4= Who is the message intended for and How severe is the message
Number 5= Be as vague as possible
Number 6= True
Number 7= The Beds have been discounted and recalled but there will be no returns accepted or replacements OFFERED
Number 8= True
Number 9= False
Number 10= False
Number 11=True
Explanation:
which of the following statements about real gdp are true? hint: there are two correct answers. real gdp can rise or fall simply based on changes in price level
The correct statements about real GDP are, Real GDP measures the total value of goods and services produced within an economy. Real GDP is adjusted for inflation and reflects changes in both prices and quantities. Option B and C are correct.
Option A is incorrect because real GDP takes into account changes in the price level through the process of adjusting for inflation. It is not solely influenced by changes in the price level.
Option D is incorrect because real GDP considers both the quantity of goods and services produced and the impact of price changes, making it a more comprehensive measure of economic output.
Therefore, the correct statements are B) Real GDP measures the total value of goods and services produced within an economy, and C) Real GDP is adjusted for inflation and reflects changes in both prices and quantities. Option B and C are correct.
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--The complete question is, Which of the following statements about real GDP are true? Choose the correct options from the list below.
A) Real GDP can rise or fall simply based on changes in the price level.
B) Real GDP measures the total value of goods and services produced within an economy.
C) Real GDP is adjusted for inflation and reflects changes in both prices and quantities.
D) Real GDP only considers the quantity of goods and services produced, regardless of price changes.--
Real GDP can rise or fall based on changes in the price level. If the price level increases, real GDP will decrease; if the price level decreases, real GDP will increase. Changes in the price level affect real GDP, which measures the actual quantity of goods and services produced, adjusted for changes in prices.
Explanation:Real GDP can rise or fall based on changes in the price level. There are two correct statements about real GDP:
If the price level increases, real GDP will decrease, assuming that the actual quantity of goods and services produced remains the same. This is because an increase in prices reduces the purchasing power of consumers and businesses.If the price level decreases, real GDP will increase, assuming that the actual quantity of goods and services produced remains the same. This is because a decrease in prices increases the purchasing power of consumers and businesses.Therefore, changes in the price level can affect real GDP, but it is important to note that real GDP measures the actual quantity of goods and services produced, adjusted for changes in prices.
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Which of the following is NOT a type of communication used in public relations?
1. Press releases
2. News releases
3. Press Conferences
4 Commercials
Answer: Commercials
Explanation: can i have brainest
Which of the following businesses is using an incentive?
A. Company B, where there is conflict between the workers and the
management
B. Company C, where the government is intervening to prevent fraud
C. Company A, where the employees have voted for a four-day
workweek instead of a pay increase
D. Company D, where there is a greater demand for a product than
can be met
Answer:
d
Explanation:
Problem #3 Thinking about TAM (university) as an educational institution, give at least one example of vertical integration that is currently taking place or one that TAM (university) could take advantage of. Be specific in your answer.
One example of vertical integration that TAM (university) could take advantage of is to establish their own publishing arm. This would allow them to not only publish their own academic research, but also textbooks and course materials for their students.
By vertically integrating into the publishing industry, TAM (university) could potentially lower the cost of textbooks for their students, while also generating revenue through the sale of these materials to other institutions. Additionally, this could help establish TAM (university) as a thought leader in various academic fields, as well as increase the visibility of their research and faculty members.
At TAM University, an example of vertical integration that is currently taking place is the university's ownership of its own textbook publishing company. This allows TAM University to create, publish, and distribute textbooks directly to students, effectively streamlining the process and reducing costs. By controlling both the educational and the material production aspects, TAM University can better align its curriculum with the required resources, ensuring a seamless educational experience for its students.
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I NEED HELP QUICKLY, PLEASE, THANK YOU SO MUCH
1. Choose a well-known company, and describe its brand promise. Describe at least three ways that the company uses to create that brand promise. (1-5 sentences. 3.0 points)
2. Choose a type of company you would like to work for or start up yourself, and then answer the questions below.
a. Describe the type of company and the product it would sell. TIP: This can be the same or different from the company you described in Assignment 1R. (1-3 sentences. 1.0 points)
b. Describe at least two categories you could group the company's target customers into, if the company were using channel management. (1-2 sentences. 1.0 points)
c. Describe at least two ways that the company might decide to treat those two categories of customers differently, and explain why it might do that. (1-5 sentences. 4.0 points)
d. Would the type of channel management described in questions 2b and 2c above be likely to lead to unfair treatment of some groups? Why or why not? How could you make sure that didn't happen? (1-5 sentences. 4.0 points)
3. Imagine that you are working at a clothing or grocery store, and answer the questions below about inventory and merchandising for the store.
a. Describe at least two factors you could consider to help decide how much inventory to keep in stock of a particular item at the store. (1-4 sentences. 1.0 points)
b. If you were running the clothing or grocery store, which buying method would you prefer to use? Why? (1-4 sentences. 1.0 points)
c. If you were running the clothing or grocery store, which inventory control method would you prefer to use? Describe at least one, and explain why you would use it. (1-2 sentences. 1.0 points)
d. Describe an example of two products you could combine in a display in the store to show how they could work together. (1-2 sentences. 1.0 points)
4. List at least six things you would check for if you were asked to evaluate the workspace of an employee for ergonomics. (1-6 sentences. 3.0 points)
Answer:Company: AppleBrand Promise: To provide innovative, user-friendly, and premium quality technology products to customers.Ways Apple creates its brand promise:Using sleek and minimalist designs for their products that emphasize simplicity and elegance.Incorporating the latest technology and innovative features into their products to ensure high quality and user satisfaction.Providing excellent customer service and support to build a loyal customer base.a. Type of Company: A food delivery service that specializes in healthy and organic meals.b. Categories of Target Customers: Health-conscious individuals and families, and fitness enthusiasts.c. Ways to treat different categories of customers:Offering personalized meal plans and customized menus based on each customer's dietary preferences and fitness goals.Providing loyalty programs, discounts, and exclusive offers to regular customers to increase customer retention and satisfaction.d. This type of channel management may not lead to unfair treatment of groups if the company provides equal opportunities and benefits to all customers. To ensure that this doesn't happen, the company could conduct customer surveys and feedback sessions to identify any potential biases or inequalities in their channel management strategy.a. Factors to consider for inventory control:Seasonal demand and popularity of the product.Sales trends and historical data to predict future demand and adjust inventory levels accordingly.b. Preferred buying method: Just-in-time (JIT) inventory system, where the store orders inventory based on actual customer demand instead of maintaining a large inventory stockpile.c. Preferred inventory control method: ABC inventory control system, which categorizes inventory items based on their demand and value to determine the appropriate inventory level and reorder points.d. Example of product combination: A display of organic quinoa and fresh vegetables to show customers how they can make a healthy and nutritious meal.Six things to evaluate for ergonomic workspace:Desk and chair height and adjustment to ensure proper posture and comfort.Lighting and glare to minimize eye strain and discomfort.Keyboard and mouse placement to prevent repetitive strain injuries.Monitor placement and distance to avoid neck and eye strain.Adequate footrest and leg support to prevent discomfort and fatigue.Proper ventilation and temperature control to ensure a comfortable and healthy work environment.
Explanation:had the assignment
During Loadout, how do you find the carts of bags and packages for your route? O Ask a Problem Solver (an Amazon associate) O It is always the cart closest to your vehicle O Your DSP will notify you O Look for the staging location on the "Scan to Verify" screen on the Rabbit
Look for the staging location on the "Scan to Verify" screen on the Rabbit, then find the cart closest to your vehicle for bags and packages.
When should swipe to finish during loadout?Swipe to finish during loadout should be done when the loadout is complete. This includes making sure all the required materials and equipment are loaded on the vehicle and in the correct order.
It also includes ensuring safety procedures and protocols are followed. After all steps have been completed, it is important to double check that everything is in order and nothing was missed.
Once the loadout is verified, swiping to finish the loadout process will finalize the loading process and the vehicle can be dispatched. Swiping to finish is an important part of the loadout process and helps ensure the loadout is completed safely and accurately.
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external cost of expanding or building airport
Answer:
External costs may involve or interact and be impacted by the environment, society, or economic travesty, especially ones that were uncalled-for.
External costs depend on many things, including area, time, and space, but will mostly be a few hundred thousand U.S.D.
1. Which is an example of fiscal policy?
A. preventing unions from going on strike
B. raising taxes in order to cover a budge deficit
C. Restricting the amount of money that banks can lend
D. increasing the level of minimum wage
2. Which is an example of fiscal policy?
A. decreasing the interest rates on loans charged to car companies
B. deploying troops to help citizens cope with natural disaster
C. going into debt to buy a large number of vehicles
D. limiting the number of foreign cars that can be sold in the United Stats
Answer:
A. decreasing the interest rates on loans charged to car companies
What qualities are valued for email by business managers who argue that emails should express no emotion
For a plaintiff to establish that he or she has standing to sue, the plaintiff must allege ________.
a. a lack of subject matter jurisdiction of the court
b. at least $100,000 in damages as a result of the controversy
c. extradition by the police of the state in which he or she resides
d. a personal stake in the resolution of the controversy
e. garnishment by the state in which the lawsuit is filed
For a plaintiff to establish that he or she has the standing to sue, the plaintiff must allege a personal stake in the resolution of the controversy.
Who is a Plaintiff?A plaintiff is an individual or group who initiates a lawsuit in a court of law. The plaintiff by doing so seeks justice and a legal remedy for that particular problem.
When a plaintiff seeks to establish that he or she has a legal standing to sue, he must allege a personal stake in the resolution of the controversy. That way, he would properly establish the fact.
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the dollar threshold for a cyber loss to be considered a crime under federal statutes is: a. $5,000. b. $10,000. c. $15,000. d. there is no minimum dollar amount; all cyber crimes are investigated.
The correct answer is d. there is no minimum dollar amount; all cyber crimes are investigated.
Under federal statutes, there is no specific minimum dollar threshold for a cyber loss to be considered a crime. Cyber crimes are investigated and prosecuted regardless of the monetary value involved. The focus is on the illegal activities conducted online, such as unauthorized access, data breaches, identity theft, fraud, and other cyber-related offenses.
Law enforcement agencies and prosecutors assess cyber crimes based on the severity of the offense, the impact on victims, and the violation of relevant laws. Even if the financial loss is relatively small, if a cyber crime has been committed, it can still be investigated and prosecuted. The absence of a minimum dollar amount ensures that all cyber crimes are taken seriously and addressed according to the law.
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The _____ model includes associations between concepts and the property of spreading activation.
a. parallel distributed processing b. connectionist network c. neural network d. semantic network
'The semantic network model includes associations between concepts and the property of spreading activation.
A semantic network, or framework network, is a knowledge base that represents the semantic relationships between concepts in the network. It is often used as a form of knowledge representation.
The Semantic Web is a method of knowledge representation that represents semantic relationships between concepts using directed or undirected graphs composed of nodes (which represent concepts) and edges.
A semantic network is a way of representing the relationships between objects and ideas. For example, networks can tell computers the relationships between different animals (cats are mammals and cats have whiskers).
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advantages of intensive strategies
Answer:
The advantage of applying an intensive distribution strategy is in generating revenue, product awareness and pushing for impulse buying.
As more products are sold, more money is earned.
As more locations carry the products, the more opportunities there are for manufacturers to make profit.
Explanation:
hope this helps
Mrs. Small, a widow, had the following items of financial support this year:
Social Security benefits $13,670
Pension from her former employer 10,800
Cash gifts from her grandchildren 12,000
Mrs. Small’s pension was paid by a qualified defined-benefit plan. Compute Mrs. Small’s AG
Mrs. Small's AG is $36,470.
What is the adjusted gross income of Mrs. Small?Adjusted Gross Income (AGI) is a crucial component in calculating an individual's taxable income. It represents the total income earned by the taxpayer after certain deductions but before applying any exemptions or tax credits.
In Mrs. Small's case, her AGI is calculated by summing up her various sources of income, which include Social Security benefits ($13,670), her pension from a former employer ($10,800), and cash gifts from her grandchildren ($12,000). .
These amounts are added together to reach an AGI of $36,470. AGI serves as the starting point for determining taxable income and is used to calculate the final amount of taxes owed to the government.
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Internet privacy has become a major issue. In fact, in Europe there are privacy laws to limit how much information websites can collect from users without their permission. The United States does not have comparable laws to protect consumer privacy on the Internet. Collecting this information is beneficial for firms because then they can tailor marketing messages that better fit its users' needs. These better marketing campaigns can provide them with a competitive advantage. Acme Corporation uses cookies and other devices to collect information. Its privacy policy explicitly informs users that it collects information. However, most people do not read through the policy. Lately, some consumers have complained because they are worried that their information could be compromised. They question the security of the site. Acme wants to restore confidence and prove that it has controls in place. Refer to Scenario 3.2. What type of environmental force does this issue involve?
a. Greyhound bus system
display employee name and country in which he is working
SELECT employee_name, country FROM employees.
The SQL statement "SELECT employee_name, country FROM employees" is used to display the names and countries of all employees in a table called "employees."
The SQL keyword "SELECT" is used to specify which columns to retrieve data from. In this case, the columns selected are "employee_name" and "country." The "FROM" keyword is used to specify the table from which the data is being retrieved, in this case "employees."
The resulting output will display the employee name and the country in which the employee is working, based on the data stored in the "employees" table. This query assumes that there is a column in the "employees" table called "employee_name" that contains the name of each employee, and a column called "country" that contains the country in which the employee is working.
Overall, this SQL query is a simple example of a SELECT statement, which is used to retrieve data from one or more tables in a database. By using this query, you can retrieve and display specific columns of data from the "employees" table, allowing you to get information about the employees and their countries quickly and easily.
write a SQL query to display employee name and country in which he is working.
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Question 2(Multiple Choice Worth 5 points)
(02.06 MC)
In general, what kind of people earn the most money?
O People with skills that are in high demand and high in supply
O People with skills that are in high demand but low in supply
O People with skills that are in low demand and low in supply
People with skills that are in low demand but high in supply
A person is a professional truck driver and a car salesperson. Which action
would she most likely take if she wanted to increase her level of economic
specialization?
A. Move to another country that has fewer truck drivers
B. Hire an employee who can both drive trucks and sell cars
ce
C. Stop driving trucks to focus on becoming better at selling cars
D. Continue driving trucks and selling cars, while also learning to
repair engines
Answer:
C. Stop driving trucks to focus on becoming better at selling cars
Explanation:
I would think this because she would be more successful since she would get paid more
C. Stop driving trucks to focus on becoming better at selling cars
The following information should be considered:
For increasing the level of economic specialization the driving truck should be stopped. Due to this, it should be focus on becoming the better at selling the cars.Learn more: https://brainly.com/question/17961582?referrer=searchResults
ତିନୋଟି ମୁଖ୍ୟ ପ୍ରକାରର କ’ଣ?
\( \: \: \: \)
Answer: ମୁଁ ଇଂରାଜୀ କହୁଛି କିନ୍ତୁ ତୁମର ପ୍ରଶ୍ନ କ’ଣ? ମୋର ଓଡିଆ ଖରାପ |
Explanation:
Martin is a credit counselor working with a client, Kim, who is in serious financial trouble. Kim is hesitant because she has a long way to go and a lot of work to do before she can be financially healthy again. What is the best way for Martin to explain the next steps to her?
A.) Martin should present the information in small manageable steps rather than give her a lengthy to-do list.
B.) Martin should make a list of tasks that must be completed and do them for her, since he is an experienced professional.
C.) Martin should compile a list of all the tasks that Kim must complete and suggest that she report back to him after she is finished.
D.) Martin should not encourage her to do anything she is reluctant to do, even if it means salvaging her financial life in the long term
Answer:
C
Explanation:
C la respuesta es la C ya que
How do companies research potential new markets? Choose a global company who has a record of successful new market entry and explain why it has had this success, and consider also the reasons for any failures.
Explanation:
Companies search for potential new markets by collecting consumer data to understand their opinions, wants and needs, and then being able to enter a new market with a safe and effective strategy to generate profits and successes. Data collection occurs in the form of primary and secondary research. The primary research takes place directly with the consumer, it can be carried out in the form of focus groups, which is a direct analysis of the market demand researched by the consumer.
As for secondary research, information is received through third parties, such as online sites, trade associations, etc., which give an idea of market behavior.
IKEA in China is an example of a global company that entered a different market in the form of strategic adaptation to meet the needs of the Chinese, through ideas and concepts aimed at this public.