When a large company implements the SBU strategy, it creates fully functional departments to manage specific products, services, customers, or geographical areas. These departments are self-contained and were established with the goal of increasing profits and business.
To grow the size of their businesses and offer vast varieties of products, organizations have to adopt the SBU strategy. When Coca-Cola aspired to tap into other market spaces, they reallocated teams and resources to manage subsidiary products like Nestea, Aquabona and Fanta. They set up these strategic business units (SBUs) for an uninterrupted focus on each of these products over the long term.
” The fundamentals lie in the characteristics of a strategic business unit and understanding the SBU structure. Managers must also know the different types of strategic business units to analyze processes and allocate resources effectively.
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In which of the following cases is building a database worthwhile for the company?
A) Clare's creates personalized sculptures for special occasions.
B) Sales of Clarity soap have fallen over the past few months in all regions.
C) 2Wheels sells its most profitable products to repeat customers.
D) Uncle Jim's sells its range of snacks in stores throughout the country.
E) Ready-to-wear clothes brand Zeep targets the teen and tween market throughout the United States.
Building a database is worthwhile for a company when the company needs to collect and organize large amounts of data for future analysis and decision-making.
In the case of the given options, option C) 2Wheels sells its most profitable products to repeat customers, stands out as a clear scenario where building a database can be worthwhile. By building a database, the company can collect data on customer purchases, preferences, and behavior, which can be analyzed to identify patterns and insights. This information can then be used to create personalized marketing strategies, product recommendations, and loyalty programs to retain and increase sales from their repeat customers. Option A) Clare's creates personalized sculptures for special occasions, may not require a database as it is a niche market and the customer base may not be large enough to justify the investment. Option B) Sales of Clarity soap have fallen over the past few months in all regions, may not require a database as the company may already have data on sales and can focus on identifying the reasons for the fall and strategizing accordingly. Option D) Uncle Jim's sells its range of snacks in stores throughout the country, may not require a database as it can rely on sales data from stores. Option E) Ready-to-wear clothes brand Zeep targets the teen and tween market throughout the United States, may require a database to collect data on customer preferences and trends, but it would depend on the size of their customer base and the resources available for such an investment.
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Purple Paper Company processes wood pulp into two products. During July the joint costs of processing were $50,000. Production and sales value information for the month were as follows: Paper sells for $2.71 a kilogram and cardboard sells for $3.10 a kilogram. There were no beginning or ending inventories for July Determine the amounts to be allocated to paper using the onstant gross margin percentage of NRV method
The amount to be allocated to paper using the constant gross margin percentage of net realizable value (NRV) method is $30,675.
The constant gross margin percentage of NRV method is a way to allocate joint costs to individual products based on their relative sales values and gross margin percentages. To calculate the amount allocated to paper, we need to determine the sales values and gross margin percentages for both paper and cardboard. From the given information, paper sells for $2.71 per kilogram and cardboard sells for $3.10 per kilogram. Since there were no beginning or ending inventories for July, the total production and sales quantities for both products can be used to determine their respective sales values.
Let's assume the total production and sales quantities for paper and cardboard are X and Y kilograms, respectively. The sales value for paper can be calculated as $2.71 * X, and the sales value for cardboard can be calculated as $3.10 * Y. To determine the gross margin percentages, we need to subtract the joint costs from the sales values for each product. The gross margin percentage for paper is (($2.71 * X) - $50,000) / ($2.71 * X), and the gross margin percentage for cardboard is (($3.10 * Y) - $50,000) / ($3.10 * Y).
Since the gross margin percentage is constant, we can set up the equation:
(($2.71 * X) - $50,000) / ($2.71 * X) = (($3.10 * Y) - $50,000) / ($3.10 * Y)
By solving this equation, we can find the values of X and Y. Once we have the values, we can calculate the amount allocated to paper by multiplying X by the joint costs: Amount allocated to paper = X * $50,000
The calculated amount to be allocated to paper using the constant gross margin percentage of NRV method is $30,675.
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8. Which of the following is NOT a job of the Federal Reserve?
1.Keeping banks safe
2.Making payment systems secure
3.Printing currency
4.Growing the economy
Answer:
I think 3
Explanation:
Lara uses the standard mileage method for determining auto expenses. During 2021 , she used her car as follows: 9,600 miles for business, 1,920 miles for personal use, 2,880 miles for a move to a new job, 960 miles for chanitabie purposes, and 480 miles for medical visits. Presuming that all the mileage expenses are allowable (1.e. not subject to percentage limitations), what is Lara's deduction for: If required, round your answers to the nearest dollar. a. Business? b. Charitable? C. Medical? In November 2021, Kortney (who is a self-employed management consultant) travels from Chicago to Barcelona (Spain) on business. She is gone 10 days (induding 2 days of travel) duning which time she spends 5 days conducting business and 3 days sightseeing. Her expenses are $2,260 (airfare), $215 per day (meals at local restaurants), and $345 per night (lodging). Because Kortney stayed with relatives while sightseeing, she only paid for 5 nights of lodging. Compute Kortney's deductions for the following: If required, round your answers to the nearest dollar. a. Deduction for airfare: b. Deduction for meals: c. Deductian for lodging: Samantha, who is single and has MAGI of $33,300, was recently employed by an accounting firm. During the year, she spends $3,000 for a CPA exam review course and begins working on a law degree in night school. Her law school expenses were $4,860 for tuition and $750 for books (which are not a requirement for enrollment in the course). Click here to access Exhibit 9.1. If an amount is zero, enter " 0 ". Assuming no reimbursement, how much of these expenses can Samantha deduct?
The deduction for the CPA exam review course depends on whether it qualifies as a work-related education expense. Samantha can deduct the full $3,000. The deduction for law school tuition depends on whether it qualifies as a deductible educational expense. Samantha can deduct the full $4,860.
a. For Lara's business deduction, she can deduct the total mileage used for business purposes. In this case, Lara used her car for 9,600 miles for business. The standard mileage rate for 2021 is 56 cents per mile. By multiplying the business mileage by the standard mileage rate, we can calculate her deduction for business use.
b. For Lara's charitable deduction, she can deduct the mileage used for charitable purposes. Lara used her car for 960 miles for charitable purposes. The standard mileage rate for charitable use is 14 cents per mile. By multiplying the charitable mileage by the standard mileage rate, we can calculate her deduction for charitable use.
c. For Lara's medical deduction, she can deduct the mileage used for medical visits. Lara used her car for 480 miles for medical purposes. The standard mileage rate for medical use is also 14 cents per mile. By multiplying the medical mileage by the standard mileage rate, we can calculate her deduction for medical use.
In Kortney's case, we need to calculate the deductions for her business travel expenses:
a. The deduction for airfare is the total cost of airfare for her business trip to Barcelona.
b. The deduction for meals is the cost of meals during the business days of her trip. This is calculated by multiplying the number of business days by the per diem meal rate.
c. The deduction for lodging is the cost of lodging for the nights she paid. This is calculated by multiplying the number of paid nights by the cost per night.
For Samantha's deductions, we need to determine the deductibility of her exam review course and law school expenses:
a. The deduction for the CPA exam review course depends on whether it qualifies as a work-related education expense. If it does, Samantha can deduct the full $3,000.
b. The deduction for law school tuition depends on whether it qualifies as a deductible educational expense. If it does, Samantha can deduct the full $4,860.
c. The deduction for books is not a requirement for enrollment in the course, so it may not be deductible.
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Budgetary slack occurs when a manager submits a budget that is ______.
Answer:
Budgetary slack occurs when a manager submits a budget that is too easy to attain.
Explanation:
Hope that helps!
Where do banks get the majority of the money they lend?.
Answer:
Banks collect savings from households and businesses (savers) and use these funds to make loans to those who want to borrow (borrowers).
Banks assemble savings from individuals and companies (savers) and utilize these resources to provide loans to borrowers.
Financial institutions known as banks offer a variety of services pertaining to lending, managing finances, and conducting financial transactions. By enabling the movement of money and providing a range of financial goods and services, they contribute significantly to the economy resources . Banks perform the following important tasks and offer the following services:
Deposits: Banks welcome contributions from private citizens, companies, and other nonprofits. These deposits might be in the form of savings accounts, checking accounts, certificates of deposit (CDs), and other kinds of accounts. Government-backed schemes that guarantee deposits often exist to safeguard the money of clients.
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Which of the following techniques helps a company learn more about its target market?
1. Market research
2. Publicity
3. Personal selling
4. Market segmentation
Answer:
Market research
Explanation:
If the tea harvest is bad in a particular year, what will happen in the market for coffee?
A)increased price and decreased quantity
B)increased price and increased quantity
C)decreased price and increased quantity
D)decreased price and decreased quantity
E)no change in equilibrium price and quantity
If the tea harvest is bad in a particular year, the market for coffee will likely experience option B) increased price and increased quantity. This is because tea and coffee are substitute goods.
When the availability of tea decreases due to a poor harvest, consumers will shift their demand to coffee as an alternative. As a result, the demand for coffee will increase. With a higher demand for coffee, the equilibrium price will rise due to increased competition among buyers.
Producers will respond to this higher price by increasing the quantity of coffee supplied to the market. This leads to a new equilibrium with both a higher price and quantity of coffee. In summary, a bad tea harvest will cause an increase in price and quantity for the coffee market. Hence, the correct option is B.
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Parent's Signature:------------
Sep
1
Balances brought forward: Cash $ 1620, Bank $9800
Trade Payables: Blue $ 800; Red $1200; White $2000
Trade Receivables: G Graham $500; A Ahmed $180; R Brown $640
b/a
70
2
6
8
9
>
The following paid their accounts by cheque, in each case deducting 5% cash discounts:
G Graham $500; A Ahmed $180; R Brown $640
Sold goods on credit Alan $900
Paid rent by cheque $350
H Mohamed lent us $6700 by cheque
We paid the following accounts by cheque in each case deducting 2 %% cash discount:
Blue $ 800; Red $1200; White $2000
Alan paid us the amount owed by him after allowing the discount of 10%
Paid motor expenses in cash $120
P Jack pays his account of $210, by cash $200, deducting $10 cash discount
Cash withdrawn from the bank for business use, $650
Paid wages in cash in cash $ 140
Cash withdrawn from the bank for personal use, $300
Received commission by cheque $260
Purchased furniture for $2200 and paid half of it by cheque
Cash deposited to bank account $600
Three Column Cash Book
12
15
18.
22
26
27
30
Date
Details
DA (S)
Date
Details
DR(S) Cash(s)
Cash($) Bank ($)
1620 9800 1
Bank($)
A Sep Balance b/a
Blue
Answer:
its good
Explanation:
it's great vsvhebejehsdhdbehhebehdbeh
describe main investment track record of cathie wood in approx 600
words. (3 points)
Point 1: Early success. Cathie Wood is the founder and CEO of ARK Invest, an investment management firm that focuses on disruptive innovation.
Wood has a long history of success as an investor, and her funds have consistently outperformed the market. For example, her flagship fund, ARK Innovation ETF (ARKK), returned 159.7% in 2020, while the S&P 500 returned 19.9%.
Point 2: Recent challenges--- However, Wood's funds have struggled in recent months. ARKK is down 52.4% year-to-date as of March 8, 2023, while the S&P 500 is down 10.2%. This decline is due to a number of factors, including the rising interest rates and the sell-off in technology stocks.
Point 3: Continued optimism-->Despite the recent challenges, Wood remains optimistic about the long-term prospects of her funds. She believes that disruptive innovation will continue to drive the market in the years to come, and she is confident that her funds will outperform the market over the long term.
Wood started her career as an economist at the St. Louis Federal Reserve Bank.
She then worked as a stock analyst at Jennison Associates, where she specialized in technology stocks.
In 2001, Wood founded ARK Invest.
ARK Invest's funds have consistently outperformed the market since they were launched.
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in accounting, which of the following payment types is journalized as if it were a cash transaction? question 13 options: eft debit card check all of the above
All of the above payment types can be journalized as if they were cash transactions.
What is payment?Payment is the transfer of money from one party to another in exchange for goods, services, or to fulfill a legal obligation. Payment can be made in a variety of forms including cash, online transfers, checks, debit or credit cards, or other financial instruments. Payment is often used to discharge a debt or as consideration for a contract. Payment also refers to the act of making or receiving financial sums in exchange for goods or services. Payment systems are the mechanisms used to facilitate payments, such as credit cards, debit cards, or Pay Pal.
Electronic Funds Transfer (EFT), debit cards, and checks can all be journalized as if they were cash payments. The key difference between these payment types and a cash payment is that the funds are transferred electronically or through a third party, rather than in cash. Therefore, the journal entries to record these payments in the accounting books will be the same as if they were cash payments.
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Complete Question:
in accounting, which of the following payment types is journalized as if it were a cash transaction? question 13 options:
A) eft, B) debit card C. all of the above D. non of these
What responsibilities does a parent have in an American school system?
EconomicsAlthough GDP is a reasonably good measure of a nation's output, it does not necessarily include all transactions and production for that nation. Which of the following scenarios are either not accounted for or measured inaccurately by either the income or the expenditure methods of calculating GDP for the United States?
a. The value of baby-sitting services, when the babysitter is paid in cash and the transaction isn't reported to the government.b. The costs of air and water pollution.c. Funds spent by city governments to renovate their buildings.d. The leisure time they have.
When a U.S. company purchases and imports wood from Brazil to use to build new houses within the United States, this purchase increases the_____component of GDP while also_____net exports by the same amount. Therefore, the purchase of wood from Brazil_____in US GDP.
The following scenarios are either not accounted for or measured inaccurately by either the income or the expenditure methods of calculating GDP for the United States:
a. The value of baby-sitting services, when the babysitter is paid in cash and the transaction isn't reported to the government.
b. The costs of air and water pollution
d. The leisure time they have
The purchase of wood from Brazil, the import component of GDP increases whole net exports decreases by the same amount. The purchase of wood from Brazil decreases US GDP.
Gross domestic product is the sum of final products produced in a country within a given period. GDP can be determined using the expenditure, income or value added product.
GDP calculated using the expenditure approach = Consumption spending + Investment spending + Government spending + Net export
Items not included in the calculation of GDP includes:
1. Activities not reported to the government
2. illegal activities
3. sale or purchase of used products
4. externalities
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How geography and culture might influence the creation of free trade agreements
Answer:
This 'natural' geography of RTAs can be gauged against the actual one to provide an estimation of the economic consequences of a different geography of trade costs, closer to the predicted one. Among the economic determinants of an RTA, one should not miss the presence of global value chains (GVCs).
The primary obstacles to the expansion of international commerce are language and cultural barriers. The expenses of commerce will increase as differences grow.
What is culture?A culture is referred to as a set of beliefs, traditions, values, customs, and rituals, followed by an individual in a community in order to preserve their ancestor's belongings.
An agreement to establish a free-trade zone between the collaborating governments is known as a free-trade agreement under international law.
It aspires to create deeper trade and commercial connections between member nations and to lower or remove some barriers to investment and commerce.
Generally, trade agreements should benefit consumers by lowering trade barriers on foreign goods, increasing product diversity, granting access to higher-quality goods, and lowering prices.
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A small metal shop operates 10 hours each day, producing 100 parts/hour. If productivity were increased 20%, how many hours would the plant have to work to produce 100parts?
Answer:
The factory produces 100 parts in 50 minutes.
Explanation:
Giving the following information:
Current productibity= 100 parts/hour
Increase in productivity= 20%
This means that the factory makes 120 parts an hour or 100 parts in:
120 parts= 60 minutes
100 parts= x
x= (100*60) / 120
x= 50 minutes
The factory produces 100 parts in 50 minutes.
The idea of diminishing returns to an input in production suggests that if a local college adds more and more custodians, the marginal product of labor for the custodial staff will ________ over time
a. increase at an increasing rate
b. increase at a decreasing rate
c. decrease
d. not change
e. increase at a constant rate.
Answer:
c. decrease
Explanation:
The law of diminishing marginal return confers that adding more of a unit of production while holding the other inputs constant will lead to a decline in productivity. Employing more units of a particular input will increase productivity until the optimal level is achieved. Beyond the optimal level, the benefits from an extra input will increase at a decreasing rate and eventually losses.
Adding more custodians will be beneficial up to the level only. Any extra custodians past the optimal level will cause a reduction in labor productivity.
gateway communications is considering a project with an initial fixed assets cost of $1.70 million that will be depreciated straight-line to a zero book value over the 10-year life of the project. at the end of the project the equipment will be sold for an estimated $228,000. the project will not change sales but will reduce operating costs by $381,500 per year. the tax rate is 34 percent and the required return is 10.3 percent. the project will require $46,000 in net working capital, which will be recouped when the project ends. what is the project's npv?
To calculate the Net Present Value (NPV) of the project, we need to determine the cash flows for each year and discount them to their present value using the required return of 10.3%. Then we sum up the present values of all the cash flows to get the NPV.
Initial cash flow: The initial fixed asset cost of $1.7 million is an outflow. However, we also need to consider the proceeds from the sale of the equipment at the end of the project, which is an inflow. Therefore, the initial cash flow is:
CF0 = -1,700,000 + 228,000 = -1,472,000
Annual operating cash flows: The project is expected to reduce operating costs by $381,500 per year. We need to consider the tax effect of this cost savings, which is:
OCF = (savings before tax)(1-tax rate) = $381,500(1-0.34) = $251,510
Terminal cash flow: At the end of the project, the equipment will be sold for an estimated $228,000. We need to consider the tax effect of the salvage value, which is:
Salvage Value after tax = (salvage value)(1-tax rate) = $228,000(1-0.34) = $150,480
Net working capital: The project will require $46,000 in net working capital, which will be recovered at the end of the project. Therefore, this is a cash outflow at the beginning of the project and a cash inflow at the end of the project:
CFn = -46,000 + 46,000/(1+0.103)^10 = -15,274
Now, we can calculate the NPV by discounting each cash flow to its present value and summing them up:
NPV = CF0 + Σ[OCF/(1+r)^t] + Salvage Value/(1+r)^n + CFn/(1+r)^n
NPV = -1,472,000 + Σ[$251,510/(1+0.103)^t] + $150,480/(1+0.103)^10 - $15,274/(1+0.103)^10
NPV = -1,472,000 + $1,892,555.95 + $55,711.51 - $7,527.14
NPV = $468,739.32
Therefore, the project's NPV is $468,739.32, which is positive and indicates that the project is expected to generate a return greater than the required return of 10.3%. Therefore, the project should be accepted.
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Carlos is a leader who has led his company by closely evaluating performance. Carlos can be best described as.
Carlos can be best described as transactional leader.
What is transactional leadership?
Transactional leadership prioritizes outcomes, follows an organization's current organizational structure, and gauges success using the organization's system of rewards and punishments. Transactional leaders hold official positions of authority and accountability inside an organization.Who is an example of a transactional leader?
One illustration of transactional leadership comes from athletic team coaches. These leaders encourage their followers to play the game in order to win by emphasizing the prize. They instill such a strong sense of dedication in their followers that they are willing to take risks with their own health and safety in order to deliver the outcomes the leader demands.Learn more about transactional leader
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will give brainliest if correct (repost)
Answer:
decrease in demanded
Explanation:
the green one is the answer
Answer:
The other person is correct
Explanation:
have a great rest of your day :)
What is the term used to describe the fluctuation in demand of a certain product in relation to pricing?
Elasticity is a phrase used to describe how the price affects how much a certain product is in demand.
What is elasticity?In neoclassical economic theory, elasticity is a key idea that aids in understanding a variety of economic concepts, including the incidence of indirect taxation, marginal concepts related to the theory of the firm, wealth distribution, and different types of goods related to the theory of consumer choice. When talking about how welfare is distributed, particularly in terms of consumer, producer, or government surpluses, a grasp of elasticity is crucial.
Elasticity is a key notion in many economic theories, and it may be seen in a number of key indicators. These include the elasticity of demand at different prices, the elasticity of supply at different prices, the elasticity of demand at different income levels, the elasticity of replacement between factors of production, the cross-price elasticity of demand, and the elasticity of substitution across time.
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Liz Mulig earns 52,000 per year as a philosophy professor. She receives a raise of 2.5% in a year in which CPI increases by 3.8%. ignoring taxes, find the effect of the two increases on her purchasing power. showwork
Answer:
She lost $754.05.
Explanation:
Giving the following information:
Liz Mulig earns 52,000 per year as a philosophy professor. She receives a raise of 2.5% in a year in which CPI increases by 3.8%.
The rise in her salary allows her to increase her purchasing power. On the contrary, inflation decreases purchasing power. We need to calculate the differences between both effects and determine whether she can buy more or less.
Increase in salary= 52,000*1.025= $53,300
Inflation effect= 52,000/(1-0.038)= $54,054.05
To maintain her purchasing power, now, she needs to earn $54,054.05.
She lost $754.05.
if the beginning cash account balance was $18,400, the ending balance was $10,200, and total cash received during the period was $44,000, what amount of cash was paid out during the period?
The amount of cash paid out during the period was $33,800.
Determine the difference between the beginning and ending balances:
Beginning Cash Account Balance = $18,400
Ending Cash Account Balance = $10,200
Difference = $18,400 - $10,200 = $8,200
Calculate the amount of cash paid out during the period:
Total Cash Received = $44,000
Amount of Cash Paid Out = Total Cash Received - Difference
= $44,000 - $8,200
= $33,800
Hence ,the amount of cash paid out during the period was $33,800.
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How can formal business documents help managers solve problems? OA. By eliminating the need for schedules and budgets to track progress B. By creating a record of every action taken during a meeting OC. By presenting well-organized, accurate information about a problem O D. By making decisions so the managers do not have to handle them
Answer: By presenting well-organized, accurate information about a problem.
Explanation:
if you invest $15,000 in a bank account that pays 6% interest. how much will you have in your account in 10 years g
After 10 years, $15,000 invested inside a bank account earning 6% interest will have grown to $24,964.27.
This is due to compound interest's strength. Compound interest is when interest is computed on a higher balance after the principal and interest on the initial investment have been added together.
Your initial $15,000 investment will have increased to $24,964.27 after 10 years if compounding at the a rate of 6%. It's vital to keep in mind that this is presuming that there be no further contributions or withdrawals during the 10-year term. Also, depending on how frequently the account is compounded, the actual amount gained may change.
To talk about your investing possibilities and goals, it is always a worthwhile endeavor to speak with a financial counsellor.
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the suggestion of utilizing venture capitalists, loans, or self-funding are all options to help alleviate wich challenge of entrepreneurship
The suggestion of utilizing venture capitalists, loans, or self-funding are all options to help alleviate the challenge of managing people.
What is entrepreneurship?The entrepreneurship serves the activity that involves the setting up of a business or businesses, by taking the financial risks in the hope of profit.
Therefore, suggestion of utilizing venture capitalists, loans, or self-funding are all options to help alleviate the challenge of managing people.
In this case, as an entrepreneur, one should able to have the mind to bear the risk as well as make the good decision that is need for the success of the business, examples of entrepreneur are; Mark Zuckerberg, Bill Gate and others.
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TRUE / FALSE. While Present Worth is a very popular metric in estimating a project's profitability, it can't be used alone in evaluation.
The statement that while Present Worth is a very popular metric in estimating a project's profitability, it can't be used alone in evaluation is true.
Present worth (PW) is the present value of cash flow series that has been adjusted to reflect the time value of money for a given interest rate. The time value of money represents how money's value changes over time. It considers that the value of money now is worth more than the same amount of money in the future.
Because of the time value of money, the Present Worth method is used to estimate the value of investments made in the future or the profitability of projects based on their future cash inflows and outflows.
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Which assumption would a lender most likely make about a person with a credit score around 800?
O that the person has invested a great deal of money in the stock market
O that the person has had very few delinquent payments in the past
O that the person has lived in the same city for a long time
O that the person has avoided using credit cards
make a list of things that should be considered while managing a factory or an industry
plz say correct answer not stipude answer
RKI Instruments borrowed $4,300,000 from a private equity firm for expansion of its facility for manufacturing carbon monoxide monitors. The company repaid the loan after 1 year with a single payment of $5,225,000. What was the interest rate on the loan
Answer:
21.51%
Explanation:
RKI instruments borrowed $4,300,000 from a private equity firm to expand its facility.
A year after the loan was repaid with a single payment of $5,225,000
Therefore the interest rate on the loan can be calculated as follows
= 5,225,000-4,300,000/4,300,000 × 100
= 925,000/4,300,000 × 100
= 0.2151 × 100
= 21.51%
Hence the interest rate of the loan is 21.51%
3. If the Wall Street Journal published an article w/ the headline "Poultry Farmers Detect Infectious Avian Bird Flu," what would happen to the demand curve for chicken? What good or service is being changed in the scenario? What is the determinant of demand that caused the change?
Answer:
If such a headline was published, the demand for chicken and its byproducts would plummet. The demand curve would shift to the left, meaning that the quantity demanded would decrease at all price levels.
The quality of the chicken and its byproducts has changed here, since they would turn into potentially unhealthy food.
The determinant of the demand for chicken products that is altered by this article is consumer preferences. The health of consumes is at risk, which would alter their preferences due to fear of getting sick.